Strategic Marketing Specialist

Strategic Marketing Specialist

Schoolhouse Academy in Wilton, CT, USA is a private K-8 school where students are

known, supported, and challenged in a focused and supportive learning environment.

Our personalized, mastery-based approach ensures that every child receives the right

level of challenge and support. Students move forward as they demonstrate readiness,

with opportunities to engage in accelerated and advanced coursework. Strategic, in

school small-group tutoring reinforces learning where it’s needed most—without

extending the school day.

Overview: We are seeking a strategic and data-driven Marketing Specialist to enhance

our school’s brand presence and engagement across digital platforms. This role is

pivotal in crafting and executing marketing strategies that resonate with prospective

families and the broader community.

Key Responsibilities:

• Develop and implement comprehensive social media strategies across

platforms such as Facebook, Instagram, LinkedIn, and YouTube.

• Create and manage a content calendar aligned with school events,

achievements, and milestones.

• Design and execute targeted paid advertising campaigns to drive website traffic

and generate qualified leads.

• Monitor and analyze campaign performance, providing actionable insights for

continuous improvement.

• Collaborate with faculty, students, and parents to produce authentic content

that showcases the school’s unique value proposition.

• Manage crisis communication on digital platforms, ensuring timely and

appropriate responses.

• This list is not exhaustive and scope of responsibilities may expand over time.

Qualifications:

• Desirable Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, preferably within the

education sector.

• Proficiency in analytics tools such as Google Analytics, SEMrush, and CRM

platforms.

• Strong storytelling and content creation skills.
• Ability to work collaboratively with diverse stakeholders.

Contract type: Freelance, month to month basis